You know, as a much younger man I can remember those Wal-Mart Commercials with a seemingly endless field of American Workers superimposed with MADE IN THE USA and WAL-MART logos. Those commercials were likely dreamed up by the marketing team to make the giant look like they were adhering to the working American roots of Sam Walton. Perhaps they were legitimately trying to give American made products a push at consumers. Whatever their intentions were I cannot say with any certainty. What I can say with reasonable certainty is that you’d be hard pressed to find more than a handful of American made products there today. Why is that?
Let me risk making the whole world angry by making a point. It IS NOT the fault of Wal-Mart that their shelves are fully stocked with cheap junk from overseas. THERE, I said it. So if it isn’t Wal-Mart’s fault, who’s then? It is MY fault and YOUR fault. Answer me this; How long would Wal-Mart leave these imports on their shelves if we simply refused to buy them and started asking for American made products?
I want to say also that I use Wal-Mart as my example simply because they are the largest retailer out there and they get the most bad press when it comes to retailing that harms American jobs and American families that depend on those jobs for their livelihood. The fact is, if the products we buy are imported, it makes NO DIFFERENCE where we bought them. Your local family owned hardware store selling imports takes the same jobs as Wal-Mart, K-Mart, Target or any other mass merchant.
If we’re going to turn this country around and take back our jobs and livelihoods it is going to be done by undoing what we have done as consumers. As consumers, we walk in and buy based on price without even a scarce thought as to where the product was made. We just have to change one thing and that is the sticker we look for when we buy. The price sticker is on top but the made in sticker is on the bottom. Flip that thing over and look where it was made. If it was not made in the USA, put it back. This will not be convenient at all. Most things we buy are imported so we will have to look hard to find American made products for a while. We may have to put off buying it for a few weeks but I guarantee you this; If we leave the products on the shelf, it wont take long before those items will be boxed back up and returned or offered at clearance never to be bought again. If American made products are selling, they will be reordered. Before long, demand will rise above supply and those vacant factories and mills will be powered back up and Americans put back to work to meet the growing demand for the almost extinct American made products.
So, what does all this mean in regards to your stove or fireplace? It means that you have choices there as well. I sell lots of stoves. I try to have a product for every room and budget. I also am proud to say that 90% of my sales are for USA made products. Canada makes up the other 2% so my store is 100% North American trade and I am very proud of that.
On the subject of price, my most affordable stoves are 100% made in the USA by Vermont Castings. Vermont Castings stoves are made in the USA from recycling iron to foundry operations, to final assembly and shipping. Our American workforce is so efficient that they offer their products at a retail price LESS than their imported competitors of comparable quality. When you choose Vermont Castings / Dutchwest / Monessen products you do much, much more than choose a great stove. You are choosing the American Worker. You are choosing to improve the quality of life for THOUSANDS of American Families. You are doing all this and it doesn’t cost you one cent extra! You do all this and you actually get to put a couple hundred dollars back in your own pocket after the sale. So my question to you is, “Where’s the tough choice?” As an American consumer, this SHOULD be a no-brainer for us. I invite you to come by or contact me directly if you have any concerns or questions about buying made in the USA. We’ve been trained to believe that made in the USA also means paying more. This is just not the case and I can show you. Just ask.

